Major Trends Influencing Employer Brand Video in 2025

Here at Simply Thrilled , we love bringing employer brand stories to life. Over the years we’ve seen how video has completely changed the landscape of recruitment marketing and in 2025 the trends influencing the future of video production London UK , is clearer than ever. If you’re interested in improving your employer brand videos have a look at our page here: Brand Video Production Here are the biggest themes businesses should know about: 1. Employee Stories First Today's job seekers are looking for transparency and connection. Companies increasingly prefer to let employees take the mic and share their experiences rather than giving a corporate pitch. People connect with people, and human-first content resonates and makes employer branding content much more authentic. 2. Emphasis on Wellbeing Initiatives Candidates continue to prioritize flexible working arrangements, access to mental health supports and employee wellbeing in general. Videos highlighting these initi...