Major Trends Influencing Employer Brand Video in 2025

 


Here at Simply Thrilled, we love bringing employer brand stories to life. Over the years we’ve seen how video has completely changed the landscape of recruitment marketing and in 2025 the trends influencing the future of video production London UK, is clearer than ever.

If you’re interested in improving your employer brand videos have a look at our page here: Brand Video Production

Here are the biggest themes businesses should know about:

1. Employee Stories First

Today's job seekers are looking for transparency and connection. Companies increasingly prefer to let employees take the mic and share their experiences rather than giving a corporate pitch. People connect with people, and human-first content resonates and makes employer branding content much more authentic.

2. Emphasis on Wellbeing Initiatives

Candidates continue to prioritize flexible working arrangements, access to mental health supports and employee wellbeing in general. Videos highlighting these initiatives provide prospective employees with an understanding of what it means for an organization to invest in its people and to care for their wellbeing.

3. Diversity, Equity, and Inclusion Has Never Been More Valuable

The need for DEI storytelling is at an all-time high. A company can establish trust when they make their values around diversity & inclusion explicit and this indicates it is not just a claim but a part of the company's DNA.

4. Video Content Created for Social

To reach younger generations, companies must take advantage of viral channels like TikTok, Instagram, and LinkedIn, and for good reason; more video content is being consumed on these channels. The rapid explosion of short-form visual video content, designed for a mobile-social experience, has overtaken long-form video. It doesn't just receive attention faster than a longer video campaign, it's also less costly to produce and produces faster results.

5. Animation Provides a Creative Edge

Animation is quickly becoming a preferred choice in corporate video production London. Whether for simplifying complex topics or creating a dynamic visual presence, animation gives businesses a creative edge whilst creating engaging content that is easy to consume.

6. AI for Video Creation

AI tools can speed up and help with creating video content through research, inspiration and idea generation. However, caution needs to be taken with the use of this tool, as the same way that a blender can ruin a meal, AI tool overuse can make video content robotic and uncreative. A successful integration process ensures that videos are still personal and rapport developing but using the efficiency of AI.

At Simply Thrilled, we believe that employer branding videos are now essential as opposed to optional. In the current environment for hiring, videos are essential if your organisation wants to keep up with the competition. Our team creates video production London UK that is both clever and strategic, as we believe that videos can create real personal engagement between businesses and talent.

As an employer wanting to develop your employer brand storytelling, Simply Thrilled would love to support the creation of your storytelling videos. We'd love to help you and your organisation make videos that excite your audience!

 

Location: London, UK

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